New York, NY (March 6, 2000) - Tommy Hilfiger announced today its plan to unveil its Tommy Jeans Spring advertising campaign called "Unreleased Cuts" through consumer print and its recently launched web site, tommy.com. The innovative spring campaign will highlight three winners from a nationwide talent search for unsigned musicians and DJ's held in October 1999. Consumer's will be invited to listen to the artist's winning MP3's on tommy.com. Also, a contest featuring twenty-seven finalists MP3's will premiere on the web site allowing users a chance to download music and be "record executive" for a day by voting for a Tommy Jeans "Unreleased Cuts" demo deal winner.

"The soul of Tommy Jeans is deeply rooted in today's youth and the music of a generation," said Tommy Hilfiger. "We are going back to our roots by cultivating new unsigned talent who otherwise might go unnoticed. This innovative ad campaign gives our customer the opportunity to communicate with us, download some of today's hottest unsigned music, and vote on what's hot and what's not."

The "Unreleased Cuts" nationwide talent search appeared on Tommy Hilfiger's corporate web site in October 1999, prior to the official launch of Tommy.com. At that time, thousands of musicians submitted their work to be considered for the chance to win a role in the Tommy Jeans "Unreleased Cuts" spring advertising campaign, along with the shot at a demo deal grand prize.

The national spring print campaign features the "Unreleased Cuts" musicians wearing Tommy Jeans spring 2000. The ads will appear in April/May consumer publications including Rolling Stone, Seventeen, Spin, Urb, Vibe and XXL. The featured artists include Scram Jones, a rapper & DJ from New Rochelle, New York; Schpilkas, a drum and bass musician from Los Angeles, California; and Vanessa Cobbley, the lead singer of an alternative rock band called Shila from Miami, Florida. Additional image ads will run in issues of Blaze, Interview, One World, Paper and Teen People as well as outdoor postings in the top 10 markets.

"Unreleased Cuts" will be a fully interactive advertising and marketing campaign extended into national print advertising, outdoor advertising, targeted direct mail and retail events. The online, grassroots, music-talent competition, awarding a grand prize $10,000 demo deal with Qwest Records, is a partnership that combines Tommy's search for fresh new music talent and a connection with our customer. The "Unreleased Cuts" demo deal contest launches online March 13 and will invite tommy.com users to cast their vote among 27 Tommy-selected candidates whose music will be posted online as an MP3 file. The online votes will be tallied to reveal the fan-selected winning musician on May 22, 2000.

Tommy.com is an interactive lifestyle, information and entertainment web site that supplements the Company's ongoing development of a unique and comprehensive lifestyle brand. The launch of Tommy Jeans' spring collection on the site demonstrates the Company's multi-media brand marketing plan for Hilfiger merchandise. The site also aids in strengthening the Company's relationship with its customer base that stays in tune with pop culture via the Internet.

Tommy Hilfiger Corporation, through its subsidiaries, designs, sources and markets men's and women's sportswear, jeanswear and childrenswear under the TOMMY HILFIGER trademarks. Through a range of strategic licensing agreements, the Company is expanding its product lines to offer a broader array of apparel, accessories, footwear, fragrance and home furnishings. The Company's products can be found in leading department and specialty stores throughout the United States, Canada, Mexico, Central and South America, Europe, Japan, Hong Kong and other countries in the Far East.